Beer brand, Orijin has signed Nigerian singer, Favour Ugochi Anosike, professionally known as Ugoccie as its brand ambassador.
She announced the endorsement deal with a video promotional on her official Twitter and Instagram pages over the weekend.
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The ‘Do You Really Like Me’ crooner talked about her roots and said that is what inspired everything she is today.
In the post, Ugoccie intertwined the Origin brand motto of ‘Deeply Rooted’ with her life story in a bid to pass a message.
The artiste revealed that she got bullied a lot while growing up in Aba, Abia state, and her voice was suppressed.
Ugoccie further said creativity was the only thing that kept her from imploding. She also acknowledged how far she has come from a grounded girl to becoming a superstar.
The artiste wrote; “Everything I am now and everything I’m trying to be is inspired by my roots. I am Ugoccie, a proper grounded girl from the roots turned super star and I am #DeeplyRooted #MyRootsMyPower”
See her post:
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